The exhibition takes visitors on a journey of the evolution of ROG. It features stunning lighting effects, an interactive creative installation, and a product-experience area with a unique, asymmetric layout that reflects the latest ROG design elements. Visitors to Taiwan Designers’ Week are invited to interact with the installation and products on display to experience ROG innovation firsthand.
Break the Rules
The ROG: Break the Rules exhibition at Taiwan Designers’ Week explores how ROG continually redefines the rules of what is possible, only to break them in pursuit of pushing the industry forward to empower gamers with the best-performing, most-innovative gaming hardware. The centerpiece of the exhibition is Beyond, an interactive creative installation that represents ROG’s thrilling new sensory experiences and echoes the revolutionary liquid-cooling technology of the GX700 gaming laptop. The installation combines streams of water with musical patterns to create mesmerizing shapes that change before the viewer’s eyes. Up to two visitors can each take control of one of the water streams to create their own shapes.
As visitors progress through the exhibition, the color theme gradually changes from red and black to the new ROG colors of Plasma Copper, Armor Titanium, and Lava Red, symbolizing the evolution of ROG to its current generation and the breaking of previous design rules. At the end of the color transition, the passageway opens up on a product-experience area showcasing the latest generation of ROG gaming products, including the G752 and GX700 laptops, G20 compact desktop, Swift PG348Q monitor, Matrix GTX 980 Ti graphics card, and various accessories. The products are displayed on a unique asymmetric platform inspired by the new ROG designs and their bold redefinition of beauty. The display also incorporates 3D projection-mapped animations of flowing Plasma Copper colors and design sketches of the latest ROG products.
ASUS Design Center
ASUS Design Center is a multi-disciplinary and award-winning team within ASUS. It consists of a group of passionate designers, engineers, and dreamers who pride themselves on crafting incredible experiences. ASUS employs a Start with People approach to product design that ensures a focus on creating value for users. By understanding the needs of people, ASUS empowers users with meaningful and charming experiences.
ASUS designers believe that as technology becomes more personal, devices should strive to provide an intuitive user experience. Products should stand out by balancing purity in design expression and execution.
Looking ahead, ASUS designers envision products that balance humanity and technology, and are seamlessly integrated into our everyday lives. Since 2001, ASUS Design Center has received over 325 awards, including the International Design Excellence Award (IDEA), iF Design Award, Good Design Award (G Mark), Red Dot Award, and other prestigious international design accolades.